Historically, a short term approach has been somewhat of a norm within influencer marketing. One-off campaigns that span just a few weeks, or even a few days, are unfortunately not a rare sight. However, more and more companies are moving away from campaign-based influencer marketing in favour of an always-on [...]
Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
This is an introduction to social media marketing tactics for all the marketers out there who know they want to work with social media but need some help navigating the social media jungle. Prefer to listen? Tune in to our podcast episode about social media marketing tactics together with Emily [...]
There’s increased competition in the digital sphere and the question of how to stand out from the crowd is getting increasingly important for fashion brands. To keep up with the digital transformation and the fast-growing digital-native brands on social media, brands need to keep up with the changing consumer behaviour [...]
Today’s consumers are demanding more from brands in terms of diversity and inclusion. As a response to this, and to the ongoing global social reckoning, we’ve seen a clear shift with more and more brands taking accountability for a lack of diversity and inclusivity in influencer marketing. The case for [...]
Even though social media live streaming is a fairly new phenomenon, more and more brands are now starting to adjust their social media strategies, and their influencer marketing strategies, accordingly. In this blog post, we’ll focus on live streams and live shopping on social media through influencers and why this [...]
Gen Z is the generation guilty of bringing back loose-fitting jeans to fashion and the driving force behind TikTok’s crazy entrance to the social media sphere. But who can blame them? They’re the new trendsetters! For fashion brands to be top-of-mind and reach this ever-changing consumer called Gen Z, they [...]
Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
With increased online shopping around the world, many fashion brands seek to expand their business to new geographical markets. And with many success stories out there, international expansion becomes even more compelling. The question is, what is important to keep in mind when launching your brand in a new market [...]
To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
