Today’s consumers are demanding more from brands in terms of diversity and inclusion. As a response to this, and to the ongoing global social reckoning, we’ve seen a clear shift with more and more brands taking accountability for a lack of diversity and inclusivity in influencer marketing. 

The case for diverse and inclusive influencer marketing is clear: 57% of both Gen Z and millennials agree that influencers should use their platforms to address social issues and activism, and 75% of Gen Z consumers say they will boycott brands that discriminate against race and sexuality in their advertising, according to a recent McKinsey study. So what can brands do to ensure these expectations are reflected in their influencer marketing strategy?

We asked two brands that we think offer great examples of inclusivity in influencer marketing, to share their experiences and speak about the importance of diversity within this channel. We also talked to our own Head of Operations to tap into what she thinks is important for brands to consider.

Anna Westlund on diversity in influenceer marketing

Anna Westlund, Creative Director at Ellos, on diversity in influence