About SANNA ÖDMARK

Sanna is the Head of Marketing at Cure Media and when she's not busy helping the company reach its goals, she can be found spending time with her friends and family, especially her one-year-old daughter, or tackling her latest DIY home project. She also enjoys working out and indulging in way too spicy food. Connect with me on LinkedIn!
  • Influencers - the secret fuel to your performance campaigns

INFLUENCERS – THE SECRET FUEL TO YOUR PERFORMANCE CAMPAIGNS

Typically, content created by influencers has been associated with branding rather than a brand's performance marketing strategy. But, according to Meta, this view should be changed since studies show that branded content can promote both brand and performance. We sat down with Meta’s creative strategist, Josefine Billström Raasakka, to unpack what it [...]

By |2023-01-30T13:31:47+00:00January 25th, 2023|INFLUENCER MARKETING|
  • Media Consumption Trends 2023

5 BIG MEDIA CONSUMPTION TRENDS FOR 2023

Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical ab