Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for every influencer collaboration Even though you should never restrict the [...]
In recent years, a big shift has taken place with regards to how today’s buyers are consuming media; going from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media [...]
Since years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of a cooperation with micro influencers are and what you need [...]
Summer is around the corner, and so is vacation! Whether you are spending the summer on the beach, in the office or in the hammock - make sure you have some rewarding summer reading ready. In this blog post, we list the 5 most read blogs for 2020. The team [...]
Right now, a lot of our world is turned upside down and we have all been affected in one way or another. The recommendation to stay home and practice social distancing means that we no longer get together with our family, friends or colleagues - something that makes a lot [...]
The new year is here, so let’s take a look in the rear-view mirror. Last year, we wrote in total 50 blog posts about influencer marketing. You especially liked the ones where we did trendspotting, discussed why Instagram is hiding likes as well as debunked myths about influencer marketing. In [...]
Trendspotting for the new year has come to be as natural as turkey for Christmas dinner. In this blog post, we share 8 influencer marketing trendspotting tips for 2020 - What major changes are we seeing in the social platforms and what will be especially important if you want to [...]
Can a dog have millions of followers on Instagram? And who is the person behind the most followed account on Instagram? In this blog post, you'll find answers to the questions you've always wondered about, or never thought of - until now! 1. A dog in a million A dog [...]
Instagram is now starting to hide likes and it has consequences for both influencers and brands. The question now on everyone's lips is “what are the consequences of this change and how should we respond to them?”. In this blog post, we explain why Instagram is hiding likes, highlight three [...]
Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps [...]
