Have you recently noticed how people in your surroundings are grabbing their phones in panic, angling their phone camera at you, smiling back at their own front camera and yelling out “BEREAL everyone”? If not, we’re letting you know now, because this new social media-phenomenon is becoming extremely popular all [...]
Social media moves at a sprinter’s pace. Ever evolving, it exists in a state of flux, torn between the demands and expectations of its users and the whims of the heads looking for new ways to stand out in an increasingly crowded marketplace (and, if we’re being honest, to find [...]
Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the [...]
