Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
Want to know about the state of influencer marketing in 2021? You've come to the right place. We've researched the trends, perceptions, challenges and future investments in influencer marketing to gather brands' and consumers perspectives on the state of the industry in 2021. The following influencer marketing statistics are based [...]
Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover brands on social media definitely makes it a channel to keep a close eye [...]
