Have you recently noticed how people in your surroundings are grabbing their phones in panic, angling their phone camera at you, smiling back at their own front camera and yelling out “BE REAL everyone”? If not, we’re letting you know now, because this new social media-phenomenon is becoming extremely popular [...]
Social media moves at a sprinter’s pace. Ever evolving, it exists in a state of flux, torn between the demands and expectations of its users and the whims of the heads looking for new ways to stand out in an increasingly crowded marketplace (and, if we’re being honest, to find [...]
Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the [...]
To understand the state of influencer marketing in the UK in 2022, Cure Media conducted extensive research into the channel and the people who work within it, surveying over 1,000 consumers and 208 marketing decision-makers across the UK. The surveys were carried out in early 2022 to ensure findings were [...]
