In recent years, a big shift has taken place with regards to how today’s buyers are consuming media; going from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media [...]
What social media trends will you need to be ready for in 2022? Research shows that time spent on social media has increased from 1.5 hours a day in 2012 to almost 2.5 hours in 2021. It’s also the place where Millennials (aged 25-40) and Gen Z (aged 5-24) spend [...]
Consumers are crying out for authenticity. Jaded by the proliferation of adverts and made cynical by the price tag placed on their personal data, modern consumers have become marketing sceptics, and brands who fail to respond to this will find their futures at risk. After all, in a crowded digital [...]
Want to know about the state of influencer marketing in 2021? You've come to the right place. We've researched the trends, perceptions, challenges and future investments in influencer marketing to gather brands' and consumers perspectives on the state of the industry in 2021. The following influencer marketing statistics are based [...]
Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on - while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms [...]
To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
