DATA-DRIVEN
INFLUENCER MARKETING

DATA-DRIVEN
INFLUENCER MARKETING

DATA IS IN OUR DNA

And it has been right from the start.

We collaborate with world-class brands so we set the standard for our work high. For us, that means delivering demonstrable, quantifiable results against every activation we run. Is it easy? Not always. Is it the only way to be truly effective in this channel? As far as we’re concerned, yes.

From the word ‘go’, we embedded data into the foundations of Cure Media. For us “results-focused” is more than a buzzword, it’s one of our three core values and every one of our colleagues brings that commitment to the table every day. That’s why we set our in-house innovation team the challenge of building a best-in-class, 100% proprietary influencer marketing analytics platform, making us one of the first agencies to have such an advantage.

Cure Media - Experts in Strategic and Data-driven Influencer Marketing

RAISING THE BAR FROM START TO FINISH

We’re sitting on nearly a decade of influencer intelligence, and as one of the first agencies at the table we’ve had the advantage of seeing the channel and its operators evolve from the ground up, from Blogger to TikTok, from side-hustle to celebrity status. This native experience coupled with our AI platform means that we know just where and when a campaign needs tweaking to guarantee the best results.

But it all starts with influencer selection.

Our team’s instincts for what makes a good fit are pretty much unparalleled, but when it comes down to it we know that it takes more than gut feeling to deliver the level of service we set as standard. Before we ever engage an influencer for a campaign, we first turn to our platform to recommend prospective best fits based on brand, target audience and campaign objectives. But the selection process doesn’t end there. We then analyse extensive historical data around performance, audience and engagement; fake followers are out, vanity metrics are over and inflated performance is getting sidestepped, all to ensure that every influencer we activate is the absolute right pick for each brand’s strategy.

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OUR DATA NEVER LIES

For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market, at Cure Media we look at things a little differently. For us, the visuals are the foundations of a great campaign, but without an intelligent approach to optimisation, clear KPIs and a defined end goal, you might as well be running blind.

Whether you’re looking to raise brand awareness, drive traffic to your site, or leverage in-platform sales opportunities, we believe in quantifiable success, by which we mean numbers, clear data that determines a campaign’s value. Building on that philosophy, our industry tenure means that we have a detailed understanding of the holistic impact of influencer marketing and crucial insight into how channels interplay, and we pass those learnings along to every brand we work with.