• Influencers - the secret fuel to your performance campaigns

INFLUENCERS – THE SECRET FUEL TO YOUR PERFORMANCE CAMPAIGNS

Typically, content created by influencers has been associated with branding rather than a brand's performance marketing strategy. But, according to Meta, this view should be changed since studies show that branded content can promote both brand and performance. We sat down with Meta’s creative strategist, Josefine Billström Raasakka, to unpack what it [...]

By |2023-01-30T13:31:47+00:00January 25th, 2023|INFLUENCER MARKETING|