To find out which influencers that are right for your brand and target audience can be a challenge. Always base your decisions on data, and if possible - human expertise, for example an influencer marketing agency or specialist. Remember that choosing influencers based on gut feeling is never recommended. To [...]

Right now, TikTok is quickly becoming a household name for most marketing managers, but what’s the real deal with this fast-growing mobile app? How can brands use it in their marketing? And perhaps most importantly, is it here to stay? This blogpost gives the low-down on the most common questions, [...]

How can you ensure that the engagement is real or if the followers are fake? An up-to-date issue within influencer marketing is what brands can do to quality assure influencers. In this blog post, we share three concrete tips on what to think about! “The process to quality assure influencers [...]

Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling  up your influencer marketing efforts. 1. You get an increased presence with the target group A [...]

Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. When Halloween is just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be [...]

Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]

An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In pace with this rapid development, a data-driven approach is critical. In this mini blog post series, we explain why data is key to success. 3. Get insight into how many people actually see your [...]

Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a closer look at three long-lived myths about influencer marketing and [...]

An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In 2019, the industry is expected to reach sales of $7-10 billion USD, in comparison to $5 billion in 2018. In pace with this rapid development, a data-driven approach to the channel is increasingly important [...]