With the continued growth of the influencer marketing industry, more and more companies are upping their budgets and looking to strengthen their influencer marketing activities. Today, almost 4 out of 10 brands and agencies say they invest between 10-20% of their marketing budget into influencer marketing. But that figure is [...]
30th August was a day for the social media history books - the start of the end for the swipe-up link. Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post [...]
An ever-increasing number of companies are shifting greater portions of their marketing budgets to influencer marketing. Recently released figures show that the value of the industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years. From Instagram’s industry-shaking video-first strategy shift, to [...]
Historically, a short term approach has been somewhat of a norm within influencer marketing. One-off campaigns that span just a few weeks, or even a few days, are unfortunately not a rare sight. However, more and more companies are moving away from campaign-based influencer marketing in favour of an always-on [...]
With increased online shopping around the world, many fashion brands seek to expand their business to new geographical markets. And with many success stories out there, international expansion becomes even more compelling. The question is, what is important to keep in mind when launching your brand in a new market [...]
Not all people are aware about all the work that goes into an influencer post. One thing is for sure - it's much more than what you think! In this article, we’ll go through what happens behind the scenes of an influencer post and explain why the published post is [...]
