We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The truth is that men can also be reached effectively through [...]

Did you know that nearly two-thirds of the consumers expect brands to take a stand in social issues and be part of the change? Today it’s not enough to only have a good product or service, but the whole package is demanded. On the other hand, publicly engaging brands [...]

In this IGTV series, you get to hear five colleagues at CURE share their best recommendations for summer; the perfect outdoor game to bring to the park, a beautiful summer spot in Stockholm, and why you should take a moment to realize things - just like Kylie Jenner. Julia Arheden [...]

Let’s play with the thought that your company is in the business segment and that you have an over-representation of men in your target group. Your challenge is that your product aims towards both men and women - and therefore you want to find new ways to reach women, let’s [...]

To find out which influencers that are right for your brand and target audience can be a challenge. Always base your decisions on data, and if possible - human expertise, for example an influencer marketing agency or specialist. Remember that choosing influencers based on gut feeling is never recommended. To [...]

Right now, TikTok is quickly becoming a household name for most marketing managers, but what’s the real deal with this fast-growing mobile app? How can brands use it in their marketing? And perhaps most importantly, is it here to stay? This blogpost gives the low-down on the most common questions, [...]

How can you ensure that the engagement is real or if the followers are fake? An up-to-date issue within influencer marketing is what brands can do to quality assure influencers. In this blog post, we share three concrete tips on what to think about! “The process to quality assure influencers [...]

Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling  up your influencer marketing efforts. 1. You get an increased presence with the target group A [...]

Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. When Halloween is just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be [...]

Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]