LEVERAGING USER-GENERATED CONTENT (UGC) FOR AUTHENTIC BRAND ENGAGEMENT

In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. What is User-Generated Content? UGC is content created by the user itself. It’s everything from customer reviews and photos to videos and social media posts and [...]

By |2024-03-06T07:31:30+00:00March 6th, 2024|INFLUENCER MARKETING, STRATEGY|

ALWAYS-ON AND INFLUENCER MARKETING: THE DYNAMIC DUO FOR BRAND SUCCESS

At Cure Media, we are firm believers in the synergy of always-on marketing and influencer marketing. This combination, we argue, is the most effective strategy for brands aiming to connect with their target audience in today's saturated marketing environment. The necessity of this approach for all brands stems from the [...]

By |2024-02-26T12:45:06+00:00February 26th, 2024|INFLUENCER MARKETING, STRATEGY|
  • Influencer Marketing for Different Beauty Segments: What Brands Need to Know

INFLUENCER MARKETING FOR DIFFERENT BEAUTY SEGMENTS: WHAT BRANDS NEED TO KNOW

For beauty brands looking to capitalize on the power of influencer marketing, understanding the nuances of each beauty retail segment connected to the influencer sphere is key. Because when it comes to influencer marketing, different segments require unique strategies. In this article, we outline some of the differences (and similarities) [...]

By |2024-08-14T06:52:17+00:00April 27th, 2023|INFLUENCER MARKETING, STRATEGY|
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