INFLUENCER MARKETING TRENDS E-TAILERS NEED TO KNOW

The influencer marketing space has grown a lot within a relatively short timespan and eCommerce businesses have had to learn quickly how to adjust to an ever-evolving market. It all started with consumer expectations kept getting higher. Confronted with soaring demand for peak convenience and next-level customer experiences, the eCommerce [...]

By |2022-10-26T10:34:19+00:00October 26th, 2022|INFLUENCER MARKETING, STRATEGY|

5 WAYS TO GROW ENGAGEMENT ON TIKTOK

Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram [...]

By |2022-10-14T14:57:18+00:00September 27th, 2022|SOCIAL MEDIA, STRATEGY|
  • Why fashion brands need influencer marketing

WHY DO FASHION BRANDS USE INFLUENCERS?

H&M, Louis Vuitton, Nike… These are household-name brands known around the world as some of the biggest players in the fashion industry. As consumer behaviours are changing, so are they. Today, consumers’ expectations of a top-tier shopping experience are completely different to what they used to be. Retailers have had to [...]

By |2022-09-13T09:29:20+00:00September 7th, 2022|INFLUENCER MARKETING, STRATEGY|
  • History of micro-influencers

A BRIEF HISTORY OF MICRO-INFLUENCERS

Micro-influencers have been the name of the influencer game for a few years now. In 2021, they accounted for 91% of the influencer market and their impact on the industry is only expected to grow. Today’s brands gravitate towards micro-influencers for a lot of reasons. They help brands enter niche [...]

By |2022-09-12T16:17:04+00:00May 12th, 2022|INFLUENCER MARKETING, STRATEGY|