Social shopping is transforming the eCommerce sphere and the way consumers shop online. Yet many companies today have millions of followers on social media that they don’t benefit on – while some successfully have major revenue streams through social platforms. If you’re quick to adapt to new features and platforms and stay relevant to your audience, it’s likely that your brand can be among those that succeed to leverage on social commerce.

In this article, we’ll walk you through why fashion brands need to have a social commerce strategy today and what opportunities there are for them to drive sales on the popular platform. We will also cover the basics behind social commerce; what it is, why you need to care, as well as the game changing tools that’s available on Instagram.

Prefer to listen? Tune in to this podcast episode!

What is Social Commerce?

Let’s first understand the difference between eCommerce and social commerce? eCommerce is buying and selling products and services through a website while social commerce is buying and selling products and services on social networks such as Instagram, Facebook and TikTok.

The big change with social commerce is that users can browse through products on social platforms and make purchases directly within an app without going to a third party website. It becomes a one stop shop that brings your followers from inspiration to check-out! It’s important to keep in mind that social commerce owns the entire buyer journey. It also shortens it as brands can easily lead the customer from a window shopper into a customer.

We know that there’s a jungle out there with new updates and features launching one by one. This is why we, in this article, will focus on social commerce on Instagram as the platform has a lot of new potential with its new features and tools that keep users within the app.

Why should fashion brands care about social commerce?

Social commerce is booming on platforms all around the world; Wechat and Pinduoduo in China,