There’s increased competition in the digital sphere and the question of how to stand out from the crowd is getting increasingly important for fashion brands. To keep up with the digital transformation and the fast-growing digital-native brands on social media, brands need to keep up with the changing consumer behaviour for generations like Millennials and Gen Z – and of course, learn how to meet the needs and wants of their audience. Because what’s fascinating in today’s digital world is that every brand stands the same chance. But it’s up to you to catch it.
If you recognize yourself in the description above, you’re not alone, it’s indeed a crowded space. But how can you succeed on social media, and with influencer marketing, as a fashion, beauty, sports, lifestyle or interior brand today?
In our webinar that we held on June 16th, we walked you through why influencer marketing is a must-have for fashion brands, common mistakes (and how to avoid these) combined with the keys to success, different influencer marketing strategies to choose from as well as tactics and trends that you need keep an eye on.
Prior to the live webinar, we had a short Q&A session with the speakers, Sanna Ödmark, Head of Marketing at Cure Media, and Frida Ekholm, Content & Social Media Specialist at Cure Media, to get a sneak peek of what the audience will get out of attending the webinar. Read their answers here!
Did you miss the webinar? Don’t worry, you can watch it on-demand here!