For many agencies, influencer marketing is a one-shot, campaign-based tactic. It’s easier to execute for the agency staff that way, less hands-on management required, no optimisation necessary (or possible). But our philosophy is different, and at Cure Media we don’t see these as benefits, but as missed opportunities. By contrast, our always-on approach takes time, our team’s standards are high, and we are always on the lookout for ways to improve performance – and the results speak for themselves.

Always-on influencer marketing means leaning into the long term, sticking with your audience through high and low seasons and providing value year-round. While the traditional approach caters to fleeting engagement and transient brand recognition, always-on turns the