DO WE NEED TO BE ALWAYS-ON?
If you want to maximise your results within the channel, create positive brand perception within your target audience, and build long term relationships with relevant influencers then the answer is ‘Yes’.
The average consumer is exposed to upward of 3,000 marketing messages every day, and not only are you just one part of that noise, so are your competitors. By maintaining a continuous messaging stream, you increase your chances of rising above the cacophony to create genuine two-way interactions. While other brands slip in and out of the channel, you become a consistent presence, one that social media users can depend upon.
But you don’t get prizes just for turning up, and the real advantage of an always-on approach lies in its malleability. With one-shot ads, what’s done is done; once your content is distributed and the campaign over, there’s no going back. On the other hand, by investing in always-on influencer marketing we open the door to constant optimisation opportunities. Coupled with our commitment to data-evidenced success, influencer and content performance is monitored around the clock, meaning we’re able to adjust your brand’s content, influencer deck or tactics in real time to take advantage of new trends, remove weak links, and maximise ROI.