This is an introduction to social media marketing tactics for all the marketers out there who know they want to work with social media but need some help navigating the social media jungle.
Prefer to listen? Tune in to our podcast episode about social media marketing tactics together with Emily Sun, Campaign Manager at Cure Media!
Today, when a social media presence is a need-to-have rather than nice-to-have, marketers are increasingly turning to social media channels as one of the most valuable ways to reach out to their audience. So why is it important for brands to have a social media strategy today?
Back in 2011, people spent an average of 1.5 hours on social media. Now, 10 years on, people spend an average of 3.26 hours on social media. That’s an increase of 128%, and it also means that if you want to meet today’s consumer where they’re spending their time, you need to be leveraging social media channels.
Social media has become the platform where we reach out and connect with other people, it’s where we fulfil our innate need to build relationships and it’s the prime place for brands to be when the people in those relationships are ready to explore or purchase products and services. This has, of course, gone further due to the increased social media usag