With increased online shopping around the world, many fashion brands seek to expand their business to new geographical markets. And with many success stories out there, international expansion becomes even more compelling. The question is, what is important to keep in mind when launching your brand in a new market with influencer marketing?
In this article, Frida Ekholm had a chat with Carlos Casquilho, Head of Revenue at Cure Media, about how fashion brands can succeed with launching and growing their business in new markets with influencer marketing.
What are the risks of entering and expanding into a new market?
There can be a lot of risks associated with entering a new market – both in general, but also when you do it with influencer marketing as part of your main strategy. One of the more obvious ones is associated with costs – choosing the wrong influencers, due to lack of local knowledge, can be both time consuming and expensive. With little local knowledge, you risk overpaying for the effort as well as waste a significant amount of time negotiating if you aren’t familiar with the local pricing