Which micro-influencers does Cure Media work with?

The right ones. And while for some agencies that might mean the biggest names or the highest follower count within the micro market, to us it means hand selecting the influencers that are the best fit for your brand and your target audience – a decision we use extensive experience and data to inform. That means no book, no roster, no limitations to the micro-influencers you would be able to work with, just a perfect match for every campaign.

Should we just work with micro-influencers or is it possible to pick and mix?

This will depend on your brand and objectives but the short answer is yes, it is possible and often even recommended to work with a blend of different sized influencers. To us, micro-influencers often provide the perfect foundation for campaign success, while mega-influencers are best deployed to amplify the campaign messaging. The important thing is to determine which approach is best for you through testing and optimisation.

Do micro-influencers actually work?

Yes! Micro-influencers regularly demonstrate superior engagement rates to their mega peers, and are regarded as more trustworthy than both bigger accounts and brands. Their audiences are more refined than catch-all celeb names, and their followers are more invested in what the influencer has to say. With the right spread of micro-influencers you can replicate the reach of bigger accounts while still enjoying the benefits of a micro-influencer’s appeal.

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Search for:

WHAT WE DO
OUR WORK
KNOWLEDGE
PODCAST
FOR INFLUENCERS
GET IN TOUCH
- ABOUT US
- CAREERS

WHAT WE DO
OUR WORK
KNOWLEDGE
PODCAST
FOR INFLUENCERS
GET IN TOUCH
- ABOUT US
- CAREERS

Micro-Influencer AgencyCure Media2022-06-09T07:29:23+00:00