REACH YOUR TARGET AUDIENCE VIA MICRO-INFLUENCERS

BIGGER ISN’T ALWAYS BETTER

Don’t get tripped up by follower counts; influencer marketing is about more than just audience size. While big numbers might look impressive they represent only a small facet of an influencer’s value and can easily be inflated. Not only that, the typically lower levels of engagement within macro and mega-influencers’ audiences can actually handicap their reach as platform algorithms favour the content of accounts with more participatory followers.

With smaller audiences, micro-influencers can be much more actively engaged with their followers (which is probably why 61% of consumers are more likely to follow them than their macro and mega counterparts). In turn, social media users tend to invest more of their trust and time into the micro-influencers they follow, which can pay dividends for your brand.

Micro Influencers Yellow
Micro Influencers Orange

WHAT IS MICRO-INFLUENCER MARKETING?

There’s no definitive answer to this question, but when we talk about micro-influencers we mean influencers who have more than 5,000 followers but fewer than 50,000. And while it’s not always a rule, these influencers tend to occupy specific niches such as fashion, interior design, health and fitness, or cooking.

By adopting a micro-influencer marketing strategy, brands can piggyback off of the higher levels of engagement and credibility that the influencers have already nurtured within their audience, while also benefiting from the natural segmentation that niche-dwelling micro-influencers tend to create!

INFLUENCERS