WHAT IS MICRO-INFLUENCER MARKETING?
There’s no definitive answer to this question, but when we talk about micro-influencers we mean influencers who have more than 5,000 followers but fewer than 50,000. And while it’s not always a rule, these influencers tend to occupy specific niches such as fashion, interior design, health and fitness, or cooking.
By adopting a micro-influencer marketing strategy, brands can piggyback off of the higher levels of engagement and credibility that the influencers have already nurtured within their audience, while also benefiting from the natural segmentation that niche-dwelling micro-influencers tend to create!
Having spent many years refining our approach to influencer marketing, we look to micro and mid-tier influencers to provide the powerful foundations required for success in the channel. While a blend of mega and micro-accounts will often be the optimal approach to meet a brand’s goals, the benefits of micro-influencers are undeniable and something we view as a bit of a super power.