The Influencer Marketing Blog2019-12-06T09:03:09+00:00

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

Learn about the latest trends and surveys, and get tips and advice about what you and your company should consider in order to succeed with influencer marketing.

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

  • 6-fun-facts-about-social-media

6 FUN FACTS ABOUT SOCIAL MEDIA

Can a dog have millions of followers on Instagram? And who is the person behind the most followed account on Instagram? ⁠In this blog post, you'll find answers to the questions you've always wondered about, or never thought of - [...]

December 6th, 2019|

3 BENEFITS OF SCALING YOUR INFLUENCER MARKETING EFFORTS

Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling  up your influencer marketing efforts. 1. [...]

November 5th, 2019|
  • How to think: Influencers and competing products

HOW TO THINK: INFLUENCERS AND COMPETING PRODUCTS

Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, [...]

October 16th, 2019|
  • increase-followers-instagram

HOW TO INCREASE YOUR FOLLOWERS ON INSTAGRAM

Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers [...]

September 10th, 2019|
  • Long-lived myths about Influencer Marketing

LONG-LIVED MYTHS ABOUT INFLUENCER MARKETING

Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a [...]

August 28th, 2019|