The Influencer Marketing Blog2019-10-17T14:54:02+00:00

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

Learn about the latest trends and surveys, and get tips and advice about what you and your company should consider in order to succeed with influencer marketing.

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  • instagram-döljer-likes-hur-påverkas-varumärken-och-influencers

INSTAGRAM IS HIDING LIKES – HOW DOES IT AFFECT BRANDS AND INFLUENCERS?

Instagram is now starting to hide likes and it has consequences for both influencers and brands. The question now on everyone's lips is “what are the consequences of this change and how should we respond to them?”. In this blog post, we explain why Instagram is hiding likes, highlight three [...]

November 18th, 2019|

3 BENEFITS OF SCALING YOUR INFLUENCER MARKETING EFFORTS

Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling  up your influencer marketing efforts. 1. You get an increased presence with the target group A [...]

November 5th, 2019|
  • Common mistakes when collaborating with influencers

4 HORROR EXAMPLES: COMMON MISTAKES WHEN COLLABORATING WITH INFLUENCERS

Investing in influencer marketing is different compared to traditional advertising, and it requires attention to every aspect. When Halloween is just around the corner, we take the opportunity to reveal four of the most common mistakes that can happen when collaborating with influencers - and of course, what to be [...]

October 28th, 2019|
  • How to think: Influencers and competing products

HOW TO THINK: INFLUENCERS AND COMPETING PRODUCTS

Credibility is the be-all and end-all of influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be a top priority. But what is important, as a brand, to think about when it comes to influencer marketing and [...]

October 16th, 2019|
  • increase-followers-instagram

HOW TO INCREASE YOUR FOLLOWERS ON INSTAGRAM

Although the number of followers on Instagram isn't everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps [...]

September 10th, 2019|
  • 4 reasons why you should have a data driven approach to influencer marketing

4 REASONS WHY YOU SHOULD HAVE A DATA-DRIVEN APPROACH TO INFLUENCER MARKETING

An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In pace with this rapid development, a data-driven approach is critical. In this mini blog post series, we explain why data is key to success. 3. Get insight into how many people actually see your [...]

September 4th, 2019|
  • Long-lived myths about Influencer Marketing

LONG-LIVED MYTHS ABOUT INFLUENCER MARKETING

Although influencer marketing as a field continues to mature, several misconceptions about the industry seem to linger. Doesn’t influencer marketing only work for B2C brands, and isn’t it challenging to measure the effect? In this blog post, we take a closer look at three long-lived myths about influencer marketing and [...]

August 28th, 2019|
  • 4 reasons why you should have a data-driven approach to Influencer Marketing

4 REASONS WHY YOU SHOULD HAVE A DATA-DRIVEN APPROACH TO INFLUENCER MARKETING

An ever-increasing number of companies are shifting greater and more significant budgets to influencer marketing. In 2019, the industry is expected to reach sales of $7-10 billion USD, in comparison to $5 billion in 2018. In pace with this rapid development, a data-driven approach to the channel is increasingly important [...]

August 21st, 2019|

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