The Influencer Marketing Blog2021-02-03T15:31:53+00:00

STAY UPDATED THROUGH
THE INFLUENCER MARKETING BLOG!

Learn about the latest trends and surveys, and get tips and advice about what you and your company should consider in order to succeed with influencer marketing.

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

  • Clubhouse

CLUBHOUSE – ALL YOU NEED TO KNOW!

Everyone is talking about Clubhouse, the new social network centered around user-generated audio conversations. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse; who [...]

February 19th, 2021|
  • tre-influencer-marketing-strategier

THREE DIFFERENT INFLUENCER MARKETING STRATEGIES

There are three different influencer marketing strategies that can help you understand how you (consciously or unconsciously) have placed the channel in your media mix. Because how you work with influencer marketing, and if you choose to integrate it with [...]

December 9th, 2020|
  • Vanliga KPIer för att mäta ROI på influencer marketing

KPIS FOR MEASURING ROI ON INFLUENCER MARKETING

A common challenge associated with measuring ROI on influencer marketing is that there are a huge number of KPIs to look at. The risk here is that you choose a number of metrics and then stare at them blankly, instead [...]

December 9th, 2020|
  • How does influencer marketing fit into the media mix?

HOW DOES INFLUENCER MARKETING FIT INTO THE MEDIA MIX?

In order to measure the effect of influencer marketing in a relevant way, it’s important that you know from the beginning what you want to achieve with the channel and what part it should play in relation to other channels. Is [...]

December 3rd, 2020|
  • How do I differentiate the effect of influencer marketing?

HOW DO I DIFFERENTIATE THE EFFECT OF INFLUENCER MARKETING?

One of the challenges of measuring the effect of influencer marketing is that it is not always visible as a direct result of the established influencer activation. In practice, a large part of the results that influencer marketing generates appears [...]

November 27th, 2020|

REPORT: SOCIAL MEDIA TRENDS 2021

What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover brands on social media [...]

November 27th, 2020|
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