The Influencer Marketing Blog2020-07-27T12:04:43+00:00

STAY UPDATED THROUGH
THE INFLUENCER MARKETING BLOG!

Learn about the latest trends and surveys, and get tips and advice about what you and your company should consider in order to succeed with influencer marketing.

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

  • header reels

REELS – EVERYTHING YOU NEED TO KNOW!

The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most [...]

September 21st, 2020|
  • header social media trends

TREND REPORT: SOCIAL MEDIA AUTUMN 2020

Today, 51% of the world's population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and [...]

August 25th, 2020|

MEN AND INFLUENCER MARKETING – HOW DOES THAT WORK OUT?

We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The [...]

August 19th, 2020|

7 LONG-LIVED MYTHS ABOUT INFLUENCER MARKETING (PART 2)

Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for [...]

August 12th, 2020|
  • Header Instagram myths

6 PERSISTENT MYTHS ABOUT INSTAGRAM MARKETING

With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer [...]

July 15th, 2020|

MICRO INFLUENCERS: SMALL, BUT MIGHTY

Since years, they are on everybody’s lips and many brands have already shifted their focus from star influencers with millions of followers to these smaller influencers. In this blog post, you’ll learn what’s behind this trend, what the benefits of [...]

July 14th, 2020|

HOW THE DIFFERENT SOCIAL PLATFORMS WORK

The game plan for social media change every minute, and users are quick to follow (and create) new trends. In spite of this, there are obviously some favorites that persist, of course, and which have been around for a good [...]

July 13th, 2020|