Let’s go back to 2014. Influencer marketing is a new player in the field, and widely regarded as little more than a social media add-on. But our co-founders Sam, Kristian and Babak saw things a little differently.

Recognising a thirst for authenticity and connection from consumers, they knew that data-driven, strategic influencer marketing could be a game-changer for brands, so set about creating one of the earliest specialist agencies in the market.

Since then, as award winners and industry leade