About FRIDA EKHOLM

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So far FRIDA EKHOLM has created 90 blog entries.
  • why scale influencer marketing

RISKING MORE BY DOING LESS: WHY YOU NEED TO SCALE YOUR INFLUENCER MARKETING

With the continued growth of the influencer marketing industry, more and more companies are upping their budgets and looking to strengthen their influencer marketing activities. Today, almost 4 out of 10 brands and agencies say they invest between 10-20% of their marketing budget into influencer marketing. But that figure is [...]

By |2022-03-14T10:14:15+00:00October 11th, 2021|INFLUENCER MARKETING, STRATEGY|
  • Influencer marketing trends 2022

THE 4 BIGGEST INFLUENCER MARKETING TRENDS FOR 2022

An ever-increasing number of companies are shifting greater portions of their marketing budgets to influencer marketing. Recently released figures show that the value of the industry has more than doubled since 2019, growing from $6.5 billion to $13.8 billion in only three years. From Instagram’s industry-shaking video-first strategy shift, to [...]

By |2023-10-25T16:53:16+00:00October 1st, 2021|INFLUENCER MARKETING, STRATEGY|
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