The creator economy isn’t a trend. It’s reshaping how brands grow, compete and stay relevant. Inside the Creator Economy dives into what happens when creator-led marketing moves from a channel to a core business strategy.

Hosted by Sanna ödmark and Frida Ekholm, the podcast features sharp, honest conversations with the people shaping the creator economy from different angles: business leaders, CMOs, founders, creators and platforms. Each of them plays a role in how this new marketing landscape evolves.

We go beyond campaign talk and unpack the real shifts happening inside organisations:

• How do you structure for creator-led growth?
• What does it take to reallocate budgets toward creators?
• How do brands stay culturally relevant in a market moving faster than ever?

If you work in marketing, brand, growth or leadership, and want to understand where the creator economy is heading next, this podcast is for you.

New episodes weekly on Spotify, Apple Podcasts and Acast.