*We have an updated version of this post for the social media trends 2022*
What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover brands on social media definitely makes it a channel to keep a close eye on. In this article, we will go through 5 social media and influencer marketing trends to watch for in 2021.
What has happened in 2020 has definitely contributed to, and forced us to, speed up an already accelerated digital transformation. Plus, we already know what impact Covid-19 had on social media. According to data from IBM, Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. The year that no one was prepared for is now coming to an end, so let’s take a look at what 2021 holds.
Prefer to listen? Check out our podcast episode or read out updated influencer marketing trends 2022 post.
Social media trends 2021
There’s so much going on within social media this year, and 2021 is a year where social media will dominate as many places around the world are still (unfortunately) locked down. Here are the important social media trends in 2021 that you need to be aware of:
1. Social Shopping
This one – you simply can’t miss! During 2020, Instagram has dropped a ton of new tools and features. Some of them are likely to make a big difference in how we shop online and definitely puts Instagram on the map as a platform for e-commerce. Which new features are we talking about? Let’s take a closer look at four of them! According to Facebook, 70% of shoppers use Instagram for product discovery and 130 million (!)