Today, on March 8th, it’s International Women’s Day. This year’s official theme is #ChooseToChallenge and is described by International Women’s Day as “A challenged world is an alert world and from challenge comes change. So let’s all choose to challenge. How will you help forge a gender equal world? Celebrate women’s achievement. Raise awareness against bias. Take action for equality.”

We wanted to take this opportunity to celebrate some of the amazing women at Cure Media who are driving the influencer marketing industry – an industry shaped and influenced by women all around the world. In this article, we had a chat with three of our amazing colleagues at Cure Media; Klaudia Czerwinska, Emily Sun and Rebecca Herrmann.

Klaudia Czerwinska

Klaudia works as a Campaign Manager at Cure Media and is responsible for our collaborations in Poland and Netherlands. She is a self-taught drummer, and after office hours, you will find her film and edit videos for her YouTube channel ‘TheKays‘ where she merges these two hobbies and plays the drums on beautiful locations. 

Klaudia Czerwinska cure media

As a celebration to the women around us, we would love to hear about a woman that inspires you?

There are many women who inspire me, and it is really hard to pick one or two, but there is always one topic that comes back to me, and every time I see or hear news about this, I get goosebumps and I feel super inspired. I am a strong believer in destiny, and that we all have an impact in this world.

Now, I think that this particular topic is not my destiny in this universe, but despite my love for drumming and online media, I have a secret passion and feel a strong connection to something completely different: in an alternate universe, I would be an astronaut and explore space and the world beyond.

That is why I choose Jessica Meir who has inspired and motivated me for a long time now: Jessica Meir. Jessica is a well-known Swedish-American astronaut who is part of the Nasa ‘Artemis’ team and will be among the first women to walk on the lunar surface in 2024. I am incredibly excited for this space Moon mission, and I think it’s so incredible that Jessica (along with 8 other women) will take part and explore the moon in just a few years from now on. The reason why she continues to inspire and motivate me is that every space mission Jessica participates in, is a step further to where she wants to be. I feel that this Artemis mission was her long-life dream and goal, and in 3 years, she will go and fulfil this dream. It’s incredible to see Jessica’s whole journey, where she started, and where she will be.

There’s this amazing quote that inspires me and reminds me of Jessica:
‘’ Reach for the moon, even if you miss, you’ll land among the stars’’

The official theme for this year’s International Women’s Day is #ChooseToChallenge, therefore I want to ask you, in which way do you #ChooseToChallenge in your everyday life?

With everything I do, I try to keep this quote in mind. With each step at work and in my music projects, I try to go one step further. Just like Jessica, I won’t give up on my goals. I think it’s very important to know where you are going, but at the same time, life surprises us with new challenges every day, and I am proud and not afraid to take up any challenge that comes my way.

Connect with Klaudia on LinkedIn!

Emily Sun

Emily works as a Campaign Manager at Cure Media and is responsible for our collaborations in Australia and UK. Emily is an avid cook and a huge foodie who loves cooking for friends and hosting dinner parties. As she’s Australian-born, based in London, and married to a Swiss – you can definitely say she’s international. Outside office hours, you’ll find her in London as a co-captain of a mixed 6-a-side tag rugby team, boxing or swimming.

As a celebration to the women around us, we would love to hear about a woman that inspires you?

Hailing from a small nation of just under five million, Jacinda Arden became the world’s youngest head of state when she became PM of New Zealand in 2017. She has inspired me ever since. In a few short years, she has championed gender equality, advocated for empathy and wellbeing and thoroughly challenged public assumptions about women in leadership.

She became the second female state leader in the world to have a baby in office (and first world leader to bring said baby to the UN GA at that). She is on track to end period poverty in her country by providing free sanitary products in schools, and not to mention she led her country to be the first to stamp out coronavirus in its tracks over the past year. The list goes on but as someone who lives and works on Instagram a lot, I always perk up a bit when I see her post on stories with all the transparency and candour that one would little expect of politicians whom we so frequently see with opaque obscurity from the sidelines.

In honour of all those celebrating International Women’s Day, I quote Jacinda herself speaking of her daughter’s future place in the world: “I hope she doesn’t feel any limitations. That she doesn’t have any sense of what girls can or can’t do. That it’s just not even a concept for her”.

The official theme for this year’s International Women’s Day is #ChooseToChallenge, therefore I want to ask you, in which way do you #ChooseToChallenge in your everyday life?

The challenges in your daily life are different from day-to-day. Some days getting out of bed is a challenge, other days running your best 5k time is a challenge you feel keen to take on. I #ChooseToChallenge by coming back to my mindset, harnessing the law of attraction and trying to find my peace no matter the challenge of the day!

Having the right mindset helps me do my best at work, stimulate my mind and have the right attitude toward and relationships with others. For me, doing all these things in my work adds to the groundswell of female power and energy that is driving the influencer marketing industry forward as it becomes a powerhouse in the marketing world and increasingly, a modern day manifestation of female empowerment.

Connect with Emily on LinkedIn!

Rebecca Herrmann

Rebecca works as a Campaign Manager at Cure Media and is responsible for our collaborations in Germany. Rebecca is always curious about the world around her, and outside office hours, she loves to travel. Rebecca gives 200% in things that she is passionate about – a good quality as she describes herself as a bargain-hunter when it comes to clothing.

Rebecca Herrmann Cure Media

As a celebration to the women around us, we would love to hear about a woman that inspires you?

I often look up to my mom, who achieved a lot in her life. She basically learned something completely different, from what she is doing today. Just like me. She is following her passion and is always giving 110%. This is what inspires me. We always had the chance to travel a lot and as an only child, I had a great childhood. Looking back on this I can thank my mom and dad for everything they have done for me. One day I would like to do the same to my kids and this is why I am trying to work and develop myself as hard as I can.

The official theme for this year’s International Women’s Day is #ChooseToChallenge, therefore I want to ask you, in which way do you #ChooseToChallenge in your everyday life?

I think my biggest challenge, or I would say opportunity, right now is helping to grow our German clients. As working in the industry for almost three years now, I see a big change from how it was back in 2018. I personally developed myself a lot during this time but I think there is even more to develop. Also in times of Covid-19, I had a quite hard time with motivating and getting a better version of myself. I struggled a bit but now with my new responsibilities, I am feeling that my motivation is coming back more every day. If something is my passion, like my job is, I always focus on my goals and give everything to achieve them, even if it’s taking time.

Connect with Rebecca on LinkedIn!

Thank you Rebecca, Klaudia and Emily for sharing great insights and inspiration connected to International Women’s Day!