Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the [...]
H&M, Louis Vuitton, Nike… These are household-name brands known around the world as some of the biggest players in the fashion industry. As consumer behaviours are changing, so are they. Today, consumers’ expectations of a top-tier shopping experience are completely different to what they used to be. Retailers have had to [...]
To understand the state of influencer marketing in the UK in 2022, Cure Media conducted extensive research into the channel and the people who work within it, surveying over 1,000 consumers and 208 marketing decision-makers across the UK. The surveys were carried out in early 2022 to ensure findings were [...]
Micro-influencers have been the name of the influencer game for a few years now. In 2021, they accounted for 91% of the influencer market and their impact on the industry is only expected to grow. Today’s brands gravitate towards micro-influencers for a lot of reasons. They help brands enter niche [...]
While stunning visuals and winning creative concepts will certainly catch shoppers’ eyes on social media, the secret to taking your influencer marketing activities to the next level is being data-driven. In this blog post, we will cover what it means to work with influencer marketing in a data-driven manner and [...]
The influencer marketing scene has changed a lot since it began over a decade ago, and new tactics and ways of working are continually in flux. One tactic that has gained traction recently is influencer paid social. In this blog post, we will unpack what this term means, the evolution [...]
Setting a clear strategy is as important for influencer marketing as it is for any other marketing channel. A strong influencer marketing strategy not only provides a clear blueprint for the channel but also ensures that you get the most out of your investment. The influencer marketing strategy your brand [...]
The Covid-19 pandemic has forced us to confront the reality that we are far from living in a gender-equal world. Despite only making up only 39% of the global workforce, women accounted for 54% of the total job losses during the pandemic. This is largely due to the fact that [...]
In this interview, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z [...]
Being data-driven is in our DNA at Cure Media. But, it hasn’t always been that way. As pioneers in the influencer marketing industry, we have seen the improvements in technology and data collection first hand and want to share what we have learned so all brands can capitalise on the [...]
