At Cure Media, we talk over and over again about the fact that influencer marketing should be an integrated part of your media mix. We also talk about how it has a positive impact on other channels - especially with a long-term strategy. But how exactly can you track these [...]

To set clear goals and KPIs for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. Here are three key elements to measure the success of influencer marketing and how to see results on your investment – if you do [...]