How do the marketing channels differ from each other - is influencer marketing more time-consuming compared to other marketing efforts? In this article, we’ll go through the work that goes into a post from an influencer and how to achieve the best time efficiency when working with influencer marketing. Is [...]
There are three different influencer marketing strategies that can help you understand how you (consciously or unconsciously) have placed the channel in your media mix. Because how you work with influencer marketing, and if you choose to integrate it with the rest of your media mix, plays a big part [...]
A common challenge associated with measuring ROI on influencer marketing is that there are a huge number of KPIs to look at. The risk here is that you choose a number of metrics and then stare at them blankly, instead of looking at the bigger picture of your investment. Also, [...]
In order to measure the effect of influencer marketing in a relevant way, it’s important that you know from the beginning what you want to achieve with the channel and what part it should play in relation to other channels. Is it to build brand awareness in a new market, to [...]
