MEASUREMENT & ROI Archives

REVEALING THE WORK BEHIND AN INFLUENCER POST

Not all people are aware about all the work that goes into an influencer post. One thing is for sure - it's much more than what you think! In this article, we’ll go through what happens behind the scenes of an influencer post and explain why the published post is [...]

By FRIDA EKHOLM|2021-10-14T07:08:24+00:00December 11th, 2020|INFLUENCER MARKETING, MEASUREMENT & ROI, STRATEGY|

THREE DIFFERENT INFLUENCER MARKETING APPROACHES

There are three different influencer marketing approaches that can help you understand how you (consciously or unconsciously) have placed the channel in your media mix. Because how you work with influencer marketing, and if you choose to integrate it with the rest of your media mix, plays a big part [...]

By FRIDA EKHOLM|2022-03-14T10:13:21+00:00December 9th, 2020