Historically, people tend to associate influencer marketing primarily with traditional B2C marketing, where consumers generally seek out goods and services based on an immediate need, and make purchases more quickly, without too much research and due diligence. Durable and sustainable influencer marketing Today influencer marketing is being used in various [...]
To set clear goals and KPIs for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. Here are three key elements to measure the success of influencer marketing and how to see results on your investment – if you do [...]
Are you hesitant about collaborating with influencers? You are not alone! In this blog post, we figure out the reasons why companies are doubtful – and give you three unbeatable arguments why you must dare to try influencer marketing. It will be your brand’s next golden ticket! It’s common to [...]
