On the 6th of October 2022, it was once again time for the yearly “Fashion Industry Day”. A day of inspiring talks and meetings hosted in Sweden’s fashion mecka, Gothenburg, with the purpose of uniting people within the industry. Together with Swedish fashion retailer Kappahl, Cure Media were invited to [...]
Micro-influencers are taking the influencer marketing industry by storm. But if somehow they’ve passed you by, they are influencers that usually focus on a particular niche and have anywhere between 5,000 and 50,000 followers. So why do so many brands want to work with micro-influencers as opposed to mega-influencers that [...]
We sat down with two Nordic TikTok stars, Lovisa Wallin and Celina Blanche to discuss all things TikTok; the algorithms, challenges and possibilities and discussed what brands, as well as creators need to know about the app. They were early adopters and today they’ve created their own communities with thousands [...]
In 2022 at the Influencer Marketing Summit, Cure Media was granted the prestigious award “Agency of The Year” by influens.se, the number one magazine for the industry of influencers and influencer marketing in the Nordics. The motivation leads as follows, "The agency of the year are pioneers who’ve retained their [...]
Is your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram [...]
At Cure Media, we scream and shout about always-on influencer marketing campaigns and why we believe it’s a way more sustainable method of marketing in comparison to the traditional one-off ads (a.k.a. the Big Bang campaigns). We also work with lots of fashion brands. From our experience, these two go [...]
Have you recently noticed how people in your surroundings are grabbing their phones in panic, angling their phone camera at you, smiling back at their own front camera and yelling out “BE REAL everyone”? If not, we’re letting you know now, because this new social media-phenomenon is becoming extremely popular [...]
Social media moves at a sprinter’s pace. Ever evolving, it exists in a state of flux, torn between the demands and expectations of its users and the whims of the heads looking for new ways to stand out in an increasingly crowded marketplace (and, if we’re being honest, to find [...]
The good news: influencer marketing remains one of the most powerful marketing tools at your disposal. In fact, by 2025, researchers estimate that the channel will reach another all time high with investments totalling $24 billion. Why? Because consumers want it more than ever. The bad news: the way that [...]
Media. Sometimes it feels like you can’t live with it but you sure as hell can’t live without it. As the number of devices and channels proliferate, it will become harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the [...]
