To appeal to millennials, who represent the largest group of consumers today with massive buying power, brands need to truly understand the hallmarks of this unique generation. They need to learn who these people are and what they want in terms of marketing and communications. Because when marketing to millennials [...]
*We have an updated version of this post for the social media trends 2022* What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover [...]
Today, on March 8th, it’s International Women's Day. This year’s official theme is #ChooseToChallenge and is described by International Women’s Day as “A challenged world is an alert world and from challenge comes change. So let's all choose to challenge. How will you help forge a gender equal world? Celebrate [...]
Everyone is talking about Clubhouse, the new social network centred around user-generated audio conversations. But what’s the real deal with this fast-growing app? In this article, we’ll walk you through the low-down on the most common questions about Clubhouse; who the users are, how brands can use it today, and [...]
This year, we proudly present our 2020's Christmas hosts! During December, they will light up your days with their latest trendspotting for 2021, a top-three Christmas-list, and their thoughts and tips for making great influencer marketing now and in the future. You will get insights from: Emma Lundsten, Head [...]
Not all people are aware about all the work that goes into an influencer post. One thing is for sure - it's much more than what you think! In this article, we’ll go through what happens behind the scenes of an influencer post and explain why the published post is [...]
There are three different influencer marketing approaches that can help you understand how you (consciously or unconsciously) have placed the channel in your media mix. Because how you work with influencer marketing, and if you choose to integrate it with the rest of your media mix, plays a big part [...]
Det första du behöver planera för när du har valt att investera i influencer marketing är vad du behöver ha på plats för att mäta resultatet av din satsning. Med andra ord, vilka nyckeltal du ska mäta och utvärdera dina resultat på. Men hur går man tillväga för att mäta [...]
Hur skiljer sig marknadsföringsinsatser från varandra - är influencer marketing mer tidskrävande jämfört med andra marknadsföringsinsatser? I den här artikeln går vi igenom det jobb som ligger bakom ett inlägg från en influencer, hur du uppnår bäst tidseffektivitet när du arbetar med influencer marketing och vilka verktyg som är bra [...]
Det finns tre olika influencer marketing-strategier som kan hjälpa dig att förstå hur du (medvetet eller omedvetet) placerat kanalen i mediemixen. På vilket sätt du jobbar med influencer marketing, och om du väljer att inkludera den i din övriga mediemix, spelar nämligen stor roll för hur du kommer att lyckas [...]
