Given the current situation, with the coronavirus spreading across Europe, the world around us and our everyday lives have been turned upside down. Despite the many dire implications, the digital society we currently live in opens the door to an array of creative solutions – it can help generate new and unexpected ideas. In this blog post, we will take a closer look at three ways the coronavirus is making its presence known and changing the way people, companies and government agencies engage in social media.
How has COVID-19 affected social media?
The social media landscape has been significantly changed since the start of the coronavirus pandemic. We’ve seen drastic shifts both from the consumer side and brand side in terms of how they use social media, as well as further implications for its future use once life gets back to normal. Here are three examples of how COVID-19 has affected social media:
1. Increased use of social media
With recommendations and requirements across the world to stay at home, work from home as much as possible and to avoid large social gatherings, etc., we are seeing a clear increase in the use of social media. A survey by GlobalWebIndex shows that almost to 45% are devoting more time to social media as a result of the coronavirus. Rather than going out into the community and engaging in the consumer culture as usual, more