HOW INFLUENCERS FIT IN FASHION MARKETING
Pretty much the leader in influencer marketing, fashion houses and brands have always used influencers to promote their products. Sure, the high society ‘it’ girls of yesteryear look a bit different to the TikTok celebrities of today, but their effect is the same – people look to them to relay and shape the latest trends and fashions.
Today, 57% of millennials discover fashion trends on social media and through influencers first. By contrast, only 14% are getting their fashion updates from the television. Valued at just $2 billion in 2020, the global fashion influencer marketing sector is expected to be worth over $17 billion by 2027.
But this isn’t news and fashion brands are competing to stand out from each other in a crowded marketplace, with few having the time or resources required to commit to yet another marketing channel. By teaming up with an agency, you get the availability you’re missing plus the expertise and experience that takes years to cultivate – all to ensure your label is the one influencers want to work with, and audiences want to see.