Question 1

How do you define a fashion brand?

Accepted Answer

Fashion is more than the outfit you wear or the bag you carry. While clothes and accessories make up a big part of what we mean when we talk about ‘fashion’, we really use the term to include the choices we make that tell the world who we are. From skincare to fitness, to hobbies and personal interests, fashion to us is the trends of any given moment that shape and share our identity with the people around us.

Question 2

What is the role of influencer marketing for fashion brands?

Accepted Answer

Influencer marketing and fashion is a match made in heaven. While you might think that converting fashion consumers is as simple as offering products they like, the reality is that in an industry as competitive as this one, you have to offer more. Embodying the aesthetics that fashion is traditionally about, influencers also broaden their scope to build relationships with shoppers, offer trusted advice and provide the social proof brands need to stand out.

Question 3

How do I know if an influencer is right for my fashion brand?

Accepted Answer

Simple – look beyond the influencer. Think of the influencer as a mutual friend, the gateway between you and your target audience. While you’ll obviously want to ensure the influencer matches your aesthetics and values, the priority will be determining that their following matches your customer profile (think age, gender, location) and your engagement needs (because the biggest audience in the world is meaningless if they don’t interact).

FASHION INFLUENCER MARKETING AGENCY

FASHION INFLUENCER MARKETING AGENCY