Project Description

#E36 – INFLUENCER MARKETING FOR FASHION BRANDS W/ PHOEBE LOCKE @FARFETCH

Many still associate influencer marketing with fast fashion, but as the channel has evolved we have seen that it is actually a strong platform for a wide range of products. Ultimately, it all comes down to where your target audience can be reached and how they want to be communicated with – and that’s true regardless of whether you’re promoting fast fashion, social causes, or – as we’re going to talk about in this episode – the high-end fashion segment.

To unpack this with us, we have Phoebe Locke in the studio. Phoebe is an Influencer Marketing Executive at FARFETCH