Being the leading fashion influencer marketing agency in the Nordics means that we’re always on the lookout for trends and updates to cover everything you need to know about what is happening in the fashion landscape right now.

As our lives progress towards an even more digital future, the fashion industry is moving along on the journey and high end brands are leading the way.

Italian fashion power-brand Gucci recently teamed up with the online platform Roblox to build “Gucci Garden”, a Gucci-fied world inside the game which users could visit and purchase collections from for their avatars; another brand who entered the world of digital fashion is Burberry who recently partnered with Minecraft to create a similar concept.

At the beginning of 2022, the first ever digital fashion week came alive in the metaverse “Decentraland”, featuring over 70 known designers who showed their fashion collections that were completely digital and offered as NFTs for the purpose of being used in digital universes.

Today, platforms such as Roblox, Fortnite and Decentraland along with the wider metaverse have over 1 billion active daily users and the demand for digital fashion is growing massively. Keep reading to discover some of the biggest trends that are dictating which direction the fashion industry will be heading in, and learn how digital will play an essential part of a fashion brand’s identity in 2023 and beyond.


Image: Gucci

Dissecting the virtual reality

To understand the whole image of what is currently happening in the fashion landscape we need to define the terms that often come up in conversations around digital fashion.

Fashion and NFTs

First off, NFTs (or Non-Fungible Tokens as the abbreviated term stands for) play a major role in the revolution of digital fashion. Polarizing at their launch, NFTs were a hot debate and had inves