Let’s play with the thought that your company is in the business segment and that you have an over-representation of men in your target group. Your challenge is that your product aims towards both men and women - and therefore you want to find new ways to reach women, let’s [...]

Although influencer marketing is growing at a record pace, it still represents a relatively small percentage of the total marketing budget for many companies. In this blog post, we list three benefits of scaling up your influencer marketing efforts. Benefits of scaling your influencer marketing efforts With the continued growth [...]

Have you decided to collaborate with an influencer? Great – it will take your brand to new levels! In order to receive all potential benefits from this media investment, you have to think about the next step – right from the start. Influencer marketing is primarily a long-term marketing tool [...]