Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions.

Influencer marketing myths

Myth #1: You have no control about what the influencer puts out there

Truth: A detailed brief is essential for every influencer collaboration

Even though you should never restrict the influencers in their creativity, you can and should define concrete guidelines for your collaboration. One part of our influencer activation process is to review the influencer’s content. This way, we can make sure that the content aligns with your message.

Myth #2: It’s easy to do influencer marketing in-house

Truth: It requires time, experience and the right tools

If you have no experience in influencer marketing, you should consider getting professional help from an agency. Only if you have previous experience, the right tools, enough resources as well as an elaborate strategy, you can create a successful influencer marketing activation.

Read this post, if you want to know what advantages a collaboration with an influencer marketing agency has.

Myth #3: Influencer marketing shows fast and extraordinary results

Truth: Like every other marketing channel, influencer marketing requires a long-term approach

As social media platforms are agile and flexible, it’s easy to think that the results align with those benefits as well. But to be successful with influencer marketing, you actually need to embrace continuity and have patience to be able to see long-term results. It’s like going to the gym one single time won’t give you big muscles.

In this post, we explain why an always-on approach is beneficial for your influencer marketing strategy.

Myth #4: The bigger the influencer – the better the results

Truth: Micro influencers often seem more credible and authentic

Therefore, we advise working with smaller influencers who have a strong connection to their followers. In most cases, you achieve better results with those influencers because their followers value and follow the recommendations of them. Further, they are usually more cost-efficient.

To dig deeper into this subject, read our blog post “micro influencers – small, but mighty”.

Myth #5: It’s impossible to know if the followers are fake