There are several ways to work with influencer marketing. Many companies do it successfully in-house while other choose to team up with an influencer marketing agency. What your approach should be depends on various things – most importantly, do you have the time and resources required to handle this efficiently on your own? In this blog post, we highlight three of the benefits of collaborating with an influencer marketing agency.
Benefits of working with an influencer marketing agency
There are various reasons why it’s beneficial to work with an influencer marketing agency as opposed to in-house influencer marketing, so here are three key reasons why it’s better to work with an influencer marketing agency:
1. You get help to set relevant KPIs
Just like any other type of marketing investment, being able to measure and evaluate your efforts is key in order to succeed with influencer marketing. To be able to draw lessons and improve the outcome for upcoming campaigns, you need to keep a close track of how, and why, your campaigns perform the way they do. Knowing which KPIs to measure and how to collect all data necessary is something many marketers find challenging, especially when it comes to influencer marketing. And here comes an influencer agency into the picture.
An influencer marketing agency can help you set relevant KPIs and optimise your campaigns in real time to ensure that you achieve your objectives – and that your efforts are in line with your overall marketing goals. With the right tools, an agency can show you the ROI as well as give you appropriate next step recommendations, based on the outcome of your campaigns. Simply put – this marks the end of irrelevant metrics and messy excel sheets.
2. You get access to a team of influencer marketing experts
For many businesses, influencer marketing is still relatively new and unexplored. Even if they have used it in the past, it does most likely only make up a small part of the overall media mix – and thus the knowledge may be quite limited. Influencer marketing agencies on the other hand, are specialists in this field. They spend all of their time doing activities relating to i