Summer is around the corner, and so is vacation! Whether you are spending the summer on the beach, in the office or in the hammock – make sure you have some rewarding summer reading ready. In this blog post, we list the 5 most read blogs for 2020. The team at Cure Media wishes you a wonderful summer!

Most-read blog posts about influencer marketing in 2020

How does influencer marketing fit into the media mix?

Your responsibility as a marketer is to continually evaluate and challenge your existing methods – otherwise, you will never be able to benefit from influencer marketing. Is there any better time to think about this than in peace and quiet during your vacation? Probably not! In order to succeed with influencer marketing, you need to define the concrete value that it can bring to your business as well as how it can complement and strengthen your other channels and marketing efforts. In this post, we tell you more about how to proceed!

TikTok – everything you need to know

Right now, TikTok is quickly becoming a household name for most marketing managers, but what’s the real deal with this fast-growing mobile app? How can brands use it in their marketing? And perhaps most importantly, is it here to stay? This blogpost gives the low-down on the most common questions, and hands you a map and a compass to the TikTok-jungle!

How to quality assure influencers

How can you ensure that the engagement is real or if the followers are fake? An up-to-date issue within influencer marketing is what brands can do to quality assure influencers. In this blog post, we share three concrete tips on what to think about!

Which influencer is right for your campaign?

Choosing an influencer based on gut feeling is never recommended, but it is hard to keep track of which influencers that are most relevant for your brand, target audience and campaign. In this blog post, we’ll go through some helpful aspects when you want to find suitable influencers to collaborate with.