More and more companies are beginning to realise the value of including influencer marketing as part of their recruitment strategy, both when it comes to recruiting new employees and when it comes to building an employer brand for the long term. No wonder, perhaps, as studies show that up to 86% of job seekers use social media in their job search. In this blog post, we highlight three benefits of including influencer marketing as part of your recruitment strategy.

Benefits of influencer marketing in recruitment strategies

There are so many benefits to investing in influencer marketing, and utilising it within your recruitment strategy is no exception. Here are three key benefits of using influencer marketing as part of your recruitment strategy:

1. Reach your target audience more effectively

Understanding how to reach your future employees can be tricky. Fewer and fewer people are looking for jobs the traditional way, i.e. through job sites and job advertisements. By collaborating with the right influencers, that you know reach the target group for the role you are recruiting for, this can become a direct channel to your next rising star. Of course you need to ensure, right from the start, that the profiles you choose to collaborate with actually reach out to the right people and that they will be perceived as credible talking about your company and the position. However, they do not necessary need to have the exact occupational role as the one you are recruiting for – an influencer focused on training and health, for example, could in a credible way talk about the role as police officer – even if they do not work within the Police Authority themselves.

2. Communicate with your target group – on their terms

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