Today, 51% of the world’s population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and our “regular” social circle is expanding to include people we follow on social platforms – influencers. We are simply spending more time than ever before on social media. With this in mind, we share our five key social media and influencer marketing trends for autumn 2020 in this report.

Social media trends: Autumn 2020

1. Shopping via social media

Last spring, we saw that Instagram released several new tools and features. Many of them to help small businesses, influencers and individuals who have been affected by the ongoing corona pandemic. Among these tools, there are stickers for Instagram Stories, a tool that allows companies and individuals to promote gift cards and food orders as well as to create a personal fundraiser.

One feature that is likely to make a big difference in how we shop online is Instagram Shop. According to Instagram, this feature is a new way for users to discover and buy products from brands and creators – without having to leave the app. Shopping and paying without having to leave the app seems to be the biggest step towards a new shopping behaviour for Instagram users. Unfortunately, this has only been launched in the US so far. Instagram Live has received similar additions in the form of Live Shopping; an oppor