Project Description

REPORT:

INFLUENCER MARKETING
DURING (AND AFTER) COVID-19

– FOCUSING ON THE EUROPEAN MARKET

Report: Influencer Marketing under Covid-19

22 PAGES WITH OUR BEST TIPS AND ADVICE ON HOW TO NAVIGATE THROUGH THE NEW MEDIA LANDSCAPE

Since the outbreak of the coronavirus Covid-19 struck the world, we have been able to see change in wide swaths of society, including in the media and advertising industry. The game plan for marketing and advertising has changed rapidly. Events have been postponed or held digitally, many advertisers have adjusted their marketing budget, and there is a general lack of experience and expertise about how to communicate during this time – which is indeed to be expected, as it is mostly very new to us. For the same reason, there is no obvious cheat sheet on how to act as a company.

With the help of this experience together with data from recent studies, we have summarised much of our knowl