Project Description

CASE STUDY:

USING INFLUENCER MARKETING FOR A DURABLE PRODUCT – SUCH AS INSURANCES

CASE STUDY:

USING INFLUENCER MARKETING FOR A DURABLE PRODUCT – SUCH AS INSURANCES

NEW PARENTS AND PREGNANT INFLUENCERS
HELP RAISE AWARENESS ABOUT INSURANCES

NEW PARENTS AND PREGNANT INFLUENCERS HELP RAISE AWARENESS ABOUT INSURANCES

The insurance company Moderna Försäkringar has teamed up with Cure Media to raise awareness of the importance of having a pregnancy health insurance as well as an insurance for the unborn baby. By collaborating with selected pregnant influencers and new parents, their message can cut through to the target audience and the campaign has contributed to an increase in both sales and website traffic.

“We could see a clear peak in website traffic and sales, which could be attributed to the posts published by the influencers.”

– Charlotta Weithz, Head of Sales, Maternity and Child Insurances.

In this case, we present the campaign strategy as well as the results that the influencer marketing efforts has resulted in so far!

Learn more about:

  • How the influencers are being selected
  • Campaign strategy
  • Effect and results YTD

DOWNLOAD THEIR STORY!