Project Description

#E117 – Key factors for expanding successfully into new markets

In this episode, we delve into the remarkable success story of MakeupMekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you’re a marketer, entrepreneur, or simply interested in the secrets behind fast-growing brands, this episode is a must-listen!

Tune in to find out:

  • Makeup Mekka’s strategies for influencer marketing, advertising and member acquisition
  • Stine’s best advice on how to create the ultimate media mix
  • Trends and challenges within the beauty and marketing industries