#E99 – INFLUENCER MARKETING SUCCESS: TIPS & TRICKS FROM A LONG-TIME BEAUTY PIONEER
A long-time beauty pioneer, Sephora has been at the forefront when it comes to cultivating a strong community in the digital space. In this episode we’re joined by Sabrina Buus, Marketing Director for SEPHORA Germany, Switzerland & Scandinavia, to share some of the keys to their marketing success.
We discuss what Sephora does to cut through the noise in today’s crowded beauty space. Sabrina also explains why influencer marketing is a central piece of their marketing strategy, why it’s critical to have an holistic approach when measuring the channel, and in which ways Sephora works with influencers today, together with Cure Media as their influencer marketing partner.
We also talk about:
- Why influencer marketing differs from other channels
- How Sephora works with diversity and inclusion in their marketing
- Why Sephora chose to partner up with Cure Media