Are you looking to increase your brand awareness? Great, because influencer marketing is one of the best ways to do it. In this blog post, we will reveal how to reach a new target audience with a digital behaviour, increase brand love and create more positive feelings towards your brand.

How to increase brand awareness with influencer marketing

When the marketing objective is to increase brand awareness, people tend to think it’s primarily about quantity instead of quality. To be seen frequently in their advertisements – it must be the most effective way to make people remember your brand, right? Well, not always. In order to make an impression on the receiver, relevance is key – and the relevancy is one of the biggest benefits with influencer marketing. A recommendation from an influencer is often equivalent to a personal recommendation from a friend, because followers value their opinions likewise. Your brand will be placed in a credible context (that is, if you work with the right influencer) and the marketing will be a natural element in the audience’s daily media consumption – instead of an intrusive interruption. Therefore, relevance is one of the most important reasons why influencer marketing is an effective marketing tool to increase brand awareness.

How do influencers increase brand awareness?

In today’s noisy media landscape, it’s more difficult than ever for brands to stand out in the crowd and make an impact. To build a strong brand, you need to be there for your target audience over the long term – just like a friendship, you can’t just pop up in their lives every now and then and believe that’s enough for them to have you top of mind. Instead, you need to have continuous presence, add value and be relevant depending on what their needs and wants are.

Does it sound complicated? Well, building a strong relationship to your audience, and eventually increase brand awareness, is not a walk in the park. But luckily, there are some smart ways to do it – for example by collaborating with influencers that already have a relationship to your audience. 

Most influencers have spent many years on bui