Micro-influencers have been the name of the influencer game for a few years now. In 2021, they accounted for 91% of the influencer market and their impact on the industry is only expected to grow. Today’s brands gravitate towards micro-influencers for a lot of reasons. They help brands enter niche [...]

While stunning visuals and winning creative concepts will certainly catch shoppers’ eyes on social media, the secret to taking your influencer marketing activities to the next level is being data-driven. In this blog post, we will cover what it means to work with influencer marketing in a data-driven manner and [...]

The influencer marketing scene has changed a lot since it began over a decade ago, and new tactics and ways of working are continually in flux. One tactic that has gained traction recently is influencer paid social. In this blog post, we will unpack what this term means, the evolution [...]

Setting a clear strategy is as important for influencer marketing as it is for any other marketing channel. A strong influencer marketing strategy not only provides a clear blueprint for the channel but also ensures that you get the most out of your investment. The influencer marketing strategy your brand [...]

The Covid-19 pandemic has forced us to confront the reality that we are far from living in a gender-equal world. Despite only making up only 39% of the global workforce, women accounted for 54% of the total job losses during the pandemic. This is largely due to the fact that [...]

In this interview, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z [...]

Being data-driven is in our DNA at Cure Media. But, it hasn’t always been that way. As pioneers in the influencer marketing industry, we have seen the improvements in technology and data collection first hand and want to share what we have learned so all brands can capitalise on the [...]

It’s no secret that influencer marketing is at the forefront of many businesses’ marketing strategies in 2022, with Hubspot listing the channel as the #1 marketing trend for this year. However, brands face a seemingly difficult question: should influencer marketing be done in-house or through an agency? In the current [...]

One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent. However, unlike the TikTok feta pasta trend that left as quickly as it came, consumers’ demand for authenticity is here to stay. To meet this need, it’s important [...]