WHY MICRO-INFLUENCERS (USUALLY) GET MORE ENGAGEMENT
Micro-influencers are taking the influencer marketing industry by storm. But if somehow they’ve passed you by, they are influencers that usually focus on a particular niche and have anywhere between 5,000 and 50,000 followers. So why do so many brands want to work with micro-influencers as opposed to mega-influencers that [...]