The Influencer Marketing Blog2020-07-27T12:04:43+00:00

STAY UPDATED THROUGH
THE INFLUENCER MARKETING BLOG!

Learn about the latest trends and surveys, and get tips and advice about what you and your company should consider in order to succeed with influencer marketing.

STAY UPDATED THROUGH THE INFLUENCER MARKETING BLOG!

  • How do I differentiate the effect of influencer marketing?

HOW DO I DIFFERENTIATE THE EFFECT OF INFLUENCER MARKETING?

One of the challenges of measuring the effect of influencer marketing is that it is not always visible as a direct result of the established influencer activation. In practice, a large part of the results that influencer marketing generates appears [...]

November 27th, 2020|

REPORT: SOCIAL MEDIA TRENDS 2021

What are the biggest social media trends 2021? Globally, people spend on average 144 minutes on social media daily. This combined with the fact that 24% of consumers say they discover brands on social media definitely makes it a [...]

November 27th, 2020|
  • header reels

REELS – EVERYTHING YOU NEED TO KNOW!

The new feature of Instagram is on everybody’s lips right now and handled as the direct competitor to TikTok. So is it a one-to-one copy of the record-breaking video-sharing app from China? And does it have the same users? Most [...]

September 21st, 2020|
  • header social media trends

TREND REPORT: SOCIAL MEDIA AUTUMN 2020

Today, 51% of the world's population spend time on social media. Social platforms offer people the opportunity to meet online and share information, inspiration and insights. As our society becomes more digital, much of our social interaction is online, and [...]

August 25th, 2020|

MEN AND INFLUENCER MARKETING – HOW DOES THAT WORK OUT?

We mentioned it in one of our latest blog posts, women are dominating the influencer marketing industry - both as influencers and as social media users. Thus, influencer marketing isn’t an option for a male target group, is it? The [...]

August 19th, 2020|

7 LONG-LIVED MYTHS ABOUT INFLUENCER MARKETING (PART 2)

Last August, we shared three long-lived myths about influencer marketing. In this sequel blog post, we uncover seven more misconceptions. Myth #1: You have no control about what the influencer puts out there Truth: A detailed brief is essential for [...]

August 12th, 2020|
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