TikTok is the app where the word ‘trend’ really comes into its own its. Jumping on trends is an amazing opportunity for brands to create relatable, entertaining content for their audience. To relieve you of hour-long scrolling sessions, we gather all the trends you should be up to date with. Get inspired and get creating!
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December Trends
November Trends
October Trends
September Trends
December Trends
Seasonal Holiday Content
With the holiday season upon us, now is an excellent time for brands and content creators to embark on some holiday-inspired macro trends! We’ve listed some inspiration below that both brands and content creators can make their own twist on.
What to get a *pink pilates girl* for Christmas!
What do you buy your mom who has everything she needs and never tells you what she wants? And what must-reads would the booklover want in their Christmas stocking? This trend is great for brands and content creators who have product recommendations to share. Bonus points if you make the gift guide super niche.
What’s on my wishlist…
Same as with the gift guide, this trend is great for recommending products in a fun and creative way. However, many people on the app tend to include non-physical things on their lists as well, such as “a raise”, “getting engaged”, “a baby” and so on. Have fun with it and write down the top things on your wishlist if you could have anything you wanted!
What I wore to the…
This one is excellent for fashion brands and fashion creators out there. Inspire your followers with inspiration of holiday outfits, video footage of what you wore to the “office holiday party” and ideas on how to dress for this time of year!
For those of you who don’t want dedicate your entire feed to the month of festive seasons here are some other trends you could try instead:
My 2022 eras
What: As 2022 is coming to an end, everyone seems to want to wrap their year in different “eras”. Not many brands have jumped on this trend, but why not try it? You could specify your eras around your products, e.g. “my lash serum-era”, “my sneaker obsession era”, “my scented candle era”. The opportunities are endless!
Sound: Here!
The Wednesday dance
What: TikTok is going crazy about the Netflix-run show about Wednesday Addams, and more specifically people are crazy about her epic dance moves. Learn the choreography, add the sound and you just created viral-worthy content that’s ready to blow up!
Sound: I’ll dance with my hands…
When it’s finally time to…
What: Okay this one might also be holiday-related, but in the spirit of Mariah Carey-season you better jump on the trend as this sound is trending on TikTok and people are using it for all different types of scenarios. Let your creativity run free!
Sound: It’s timeeeee!
November Trends
I’m coming back for you baby, I’m coming back for you
What: This one calls out all procrastinators. Film yourself with a copy of things you procrastinate on (and what you prioritise instead).
Sound: I’m coming back for you!
It’s me, hi, I’m the problem is me
What: Taylor Swift released her new album “Midnights” and TikTok is going crazy over these lyrics from the song “Anti-hero”. Share something problematic you do (or film someone else being the problem) in a certain situation.
Sound: It’s me. Hi. I’m the problem.
Negroni. Sbagliato. With Prosecco in it.
What: If you haven’t yet jumped on this world-VIRAL trend do it now before it’s too late. Change out the question “What’s your drink of choice?” to something that suits your brand and fill in the questions accordingly.
Sound: What’s your drink of choice?
Speak-up Challenge
What: Record yourself (to the sound of a man saying speak up) and add textboxes of comments that you’re tired of hearing all the time.
Sound: Speak up!
“I don’t need BeReal, I need to Be…..”
What: Not us hating on BeReal, but this trend is a fun one. Film yourself and add a comment of what you need to be doing right now (that you procrastinate or don’t do).
Sound: I don’t need BeReal…
I’m not being over-dramatic when I say that I would rather sit naked on a hot grill (!)
What: Use this excellent quote, once stated by the character “Schimdt” in the famous sit-com “New Girl”, to spotlight something you REALLY don’t want to do.
Sound: Hot Grill
October Trends
Rodger Cleye
What: Does the name Rodger Cleye mean anything to you? If you’ve spent any time on TikTok this month, it should. TikTok is currently covered with videos of Rodger (a middle-aged American man who makes videos of himself singing) and people edit videos of his singing into different scenarios. Try to see how you can make this work for your content!
Sound: Just pick and choose from his account HERE
Well this is going to be my personality for the rest of my life
What: Share something that happened to you that changed your life (and that you consider part of your personality now). However big or small it may be.
Sound: Here
It’s amazing, but wait can you talk for a sec?
What: This trend stems from a clip of Kim Kardashian who’s on the phone with her friend and says that “everything’s amazing”, while crying her heart out. Film yourself, share who your mental therapist in life is and what you call them for.
Sound: Kim K said it first!
Uhmm… that was last week
What: Film yourself or someone else and add a textbox of something you’ve said or done but no longer want to be held accountable for while lip syncing to the sound of a man who’s got a raspy southern accent.
Sound: Let’s move on… Chapter two!
September Trends
One thing about me
What: This one’s for all people who love good storytelling. To the sound of Nicki Minaj’s famous hit “Super Freaky Girl”, share something unexpected that happened to you. Your story must begin with “One thing about me”.
Sound: Share your story!
If making viral content would become illegal
What: Use the police car effect and add a quote of something you do very well that would put you in jail, if it ever became illegal.
Sound: Locked-Up
It’s corn! A big lump with knobs!
What: Unless you’ve lived under a rock this month you cannot have missed this, but we’re including the trend anyways. Film a clip saying “For me, I really like…” and exchange the word “corn” with something you really like that resonates with your content.
Sound: When I tried it with butter everything changed!
I spent about 80 % of my time talking about Regina
What: A quote by Lindsay Lohan’s character “Cady” in the iconic movie “Mean Girls” is having its moment right now. Film yourself lip syncing to the sound and adding a textbox sharing what you cannot stop talking about.
Sound: Here!