With 76%, Instagram is the second favourite social media platform for companies. Many marketers already understood the worth of marketing on this platform through both their own account and the influencers’. But if an influencer marketing effort fails, marketers often blame Instagram itself for this. In this blog post, we uncover the truth about the most persistent myths of Instagram marketing.
Instagram marketing myths
It’s time for some Instagram marketing mythbusting, so here are our top 6 Instagram marketing myths that you need to know about:
1. The Instagram algorithm hides posts
Since 2016 the Instagram algorithm doesn’t work chronologically anymore and four years later it’s still a heated discussion about it. Does Instagram control which of my followers can see my posts and which not?