Have you defeated your initial fears about influencer marketing, but are still questioning the benefits it could have for your brand? In this blog post, we will highlight eight benefits with influencer marketing – and why you should invest in it now!

Why should I invest in influencer marketing?

Influencer marketing as a channel continues to grow year-on-year, and it has proved incredibly powerful for brands to enhance their reach towards targeted audiences. Here are eight reasons on why you should invest in influencer marketing:

1. It gives real-time results

If your marketing goals are for example that consumers should download your app or buy a product from your e-commerce site, you will be able to track conversions in real-time. Fast-moving consumer goods, e.g. shampoo or a beverage, have the best chance to generate instant conversions because the consumer behaviour decision-making process for this type of products is very short.

2. It creates brand awareness

Another benefit with influencer marketing is creating brand awareness because you have the opportunity to target a specific audience. All thanks to the influencers, who are experts in giving personal recommendations about a product or service to their followers, your brand awareness will increase.

3. It can give you loyal brand ambassadors

Increased brand awareness goes hand-in-hand with brand ambassadors, which is an important benefit of long-term work with influencer marketing. If someone’s favourite blogger recommends a product, they will feel inspired to talk about it to their friends and family.

4. Your customer will be worth more

Findings from our research shows that customers generated by influencer marketing have a higher CLV (Customer Lifetime Value) than customer generated by other media. Customers generated by influencer marketing tend to stick to your brand and buy your products over a longer period of time, which means that they will be worth more in the long run for your brand.

5. You can reach new markets faster

Influencer marketing has proven to quickly and effectively build up your brand on a new market, e.g. internationally. One great example is the Swedish watch company Daniel Wellington, who has been extremely successful when it comes to gaining global awareness thanks to their influencer marketing strategy. Without social media used by influencers, it would be difficult to reach out to so many countries in such a short period of time.

6. Your marketing will be relevant to the customer

When watching TV or reading the newspaper, the advertisement tends to be a disturbing interruption. The benefit with influencer marketing is the active choice the consumer does when reading a blog, watching a YouTube video, or scrolling through their Instagram feed. Your marketing will likely be perceived as more relevant to the consumer, because they find a real interest in the content posted by the influenc