TIKTOK
INFLUENCER MARKETING

TIKTOK
INFLUENCER MARKETING

TIKTOK IS THE REAL DEAL

Emphasis on the ‘real’.

If Instagram introduced ‘authenticity’ as the buzzword of choice for the social media age, TikTok was the one who put it up in lights. Eschewing the feed-perfect aesthetic in favour of something more in-the-moment, TikTok made authenticity the gold standard for younger consumers.

Yes, it might have all started with viral dance routines and mi