Although the number of followers on Instagram isn’t everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps most important; Many followers mean a greater chance of reaching your target audience – given that your followers is the “right” people, of course. 

In this blog post, we share four tips on how to increase your followers on Instagram – and they are valuable whether you’re a marketer who wants to grow your business account, or an influencer who wants to get more followers into your personal account.

How to increase your followers on Instagram

When it comes to growing an Instagram account, there are various tweaks and optimisations you can make with your content to help you reach a targeted audience that is likely to want to follow you. The best Instagram accounts all share something similar – they all create content that entices engagement from their fans. Here are four key tips to increase your followers on Instagram:

1. Find your niche – and stick to it

With millions of Instagram accounts out there, it is important that the visitor directly understands what kind of account you have, who the content is for and why he or she should follow you. Is it to gain new knowledge linked to digital marketing? Is it to show how much fun you have in the office and what a great employer you are? Or is it perhaps to inspire on fashion and decoration? What your Instagram niche is should reflect your business, or if you are an influencer; who you are, what your interests are and what you stand for.

2. Post continuously and at the right time of the day

As with most kinds of marketing, continuity is A and O. By posting frequently and continuously with qualitative content, you increase the chances that more people will see and engage with your posts. High engagement tells Instagram’s algorithm that your account is of high quality, which in turn is being rewarded. Here, it is important to work on a level that you can manage to maintain over time, given the time and resources available. To reach potential followers, you also need to choose the right time to post – that is, when your target audience is most active. You can easily find out the right time yourself with the help of Instagram Insights (given that you have a business account). You can also take advantage of the table that Later has produced over the best times to post, based on an analysis of 12 million posts.

3. Use location and #hashtags

A simple trick to increase the chance of being discovered by your target audience is to use Instagram’s feature to tag sites linked to your posts. On one hand, you can create a feeling that something is happening here and now and you also have the chance to show up in Instagram’s discovery view and in search results. The same goes for hashtags; By using the right tags, you also increase your chances of being found and getting more engaged followers.

4. Create a feed that