30th August was a day for the social media history books – the start of the end for the swipe-up link.
Offering peak convenience, the swipe-up link allowed you to access an influencer’s shopping recommendations, find out more about important topics, or link through to a hot new blog post with the simple swipe of a thumb.
Now, with its replacement by the link sticker, many brands and influencers are seeing shifts in historically reliable engagement rates – and not for the better. The important thing here is not to panic. We’ve been around a while and have weathered more than our fair share of platform updates, so we can confidently say that any drops in engagement are mostly down to familiarity, or a lack thereof. But as audiences take time to become accustomed to interacting with clickable links as opposed to swiping, there are some actions you can take to help them along that path.
How to get more clicks on Instagram stories
So the swipe-up link is gone and your CTR is wilting. But before you start racking your brain for ways to overhaul your content or fretting about what you’ve suddenly started doing wrong, we think there’s a much easier route you should try first. Keep reading for our four no-fuss tips to get more clicks on your instagram stories.
1. Size matters
This is not the time to be shy about your link. The followers who used to engage are still there, they still want to see what you’re redirecting to, they just don’t know where to look so make sure your stickers are easy to spot by making them big. Subtlety can come later, right now it’s about making this transition as easy as possible for followers to grasp.
2. A little encouragement goes a long way
And let’s not be coy either! You’ve got your big link now direct people to it and we do mean literally. ‘Click here for my dress’ or ‘Tap the link to read more’ is going to be much more enticing than simply adding a mystery link to your story, no matter how big.
3. See the signs
Arrows. Hand-drawn, gifs, your own two fingers pointing the way. Using arrows to direct people to where they need to click, but also to connect the link visually to its destination can offer followers the assurance they need to make that tap. For example, if you’re posting a picture of a jumper to your story that people can click throug