A cultural calendar is your secret weapon for boosting engagement and creating buzz in 2025. By aligning your marketing initiatives with key cultural moments, like music festivals, trending holidays, or lifestyle movements, you make your brand more relevant, authentic, and memorable.
When your campaigns sync with major events or trends, they feel timely and resonate deeply with your audience. This not only amplifies brand recognition but also positions your brand as an active participant in the cultural conversation. For instance, beauty brands capitalised on last year’s “Wicked” movie launch by jumping on