Influencer marketing has grown up. But in 2025, brands are still held back by common myths, from confusing UGC creators with influencers to treating the channel like plug-and-play media. It’s time to debunk these outdated beliefs and explore what drives results today.
In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.
In a crowded market, brands stand out through bold creativity, emotional storytelling, and data-driven insights, creating authentic, impactful campaigns that resonate deeply with audiences.
A cultural calendar is your secret weapon for boosting engagement and creating buzz in 2025. By aligning your marketing initiatives with key cultural moments, like music festivals, trending holidays, or lifestyle movements, you make your brand more relevant, authentic, and memorable. When your campaigns sync with major events or [...]
The social media landscape is facing a new challenge to navigate following recent developments around TikTok. A federal ban on the platform has been signed into law in the US, bringing changes that marketers will need to keep an eye on. As Donald Trump returned to the presidency on the [...]
Influencer marketing continues to evolve rapidly, and staying ahead of the curve is essential for brands aiming to maximise their impact. In 2025, several key trends are set to shape the landscape, offering fresh opportunities and challenges. We have identified the top 5 influencer marketing trends driving 2025 to watch [...]
In the realm of the digital marketplace, User-Generated Content (UGC) emerges as a cornerstone for brands striving to forge genuine connections with their audience. Here is a guide on how how to use User-Generated Content (UGC) to boost authentic brand engagement with key strategies and benefits. What is User-Generated Content? [...]
At Cure Media, we are firm believers in the synergy of always-on marketing and influencer marketing. This combination, we argue, is the most effective strategy for brands aiming to connect with their target audience in today's saturated marketing environment. The necessity of this approach for all brands stems from the [...]
The Super Bowl isn't just a sports event; it's the advertising world's prime time, where brands showcase their most creative strategies and ads to millions of viewers not just in the US but globally. Securing a spot during the Super Bowl might come with a 7 million dollar price tag, [...]
In a fascinating exploration of the future of fashion, Frida Ekholm, Creative Strategist at Cure Media, sits down with Lucy Maguire, Senior Trends Editor at Vogue Business, to discuss the evolving trends and strategies in the luxury fashion industry in 2024. Could you start by telling us a bit about [...]
